Lawn mowing

Websites for mowing businesses, built around the fortnightly round

Mowing money is regular money. The site's job is to fill the round and keep it full, not to win one-off mows.

The short version

The round is the business

A mowing business is a diary with a trailer attached. Forty regulars on a fortnightly round beat any amount of one-off work, and every regular you keep is marketing you never have to do. So the site is built to start regulars and keep them: a new customer books their first mow online, and from there the slot holds itself.

The seasons are part of the design. When growth slows, a fortnightly regular drops to monthly without losing their slot, and when spring hits, the cadence comes back up. The round bends instead of breaking.

Books straight inRegular mows on normal blocks at your set price, edges included or priced as you actually do it. First mow booked online, then the round takes over.
Quoted from photosOvergrown blocks, acreage, big one-off tidy-ups. A couple of photos, your price back, booked when they accept. No guessing what is behind the fence.
The detail that matters

What a mowing site needs that a generic one does not

Rounds that rebook themselvesWeekly, fortnightly and monthly regulars roll forward on their own, with you approving each round. The first add-on worth taking in this trade.
Wet weather without the meltdownMove a day's bookings from your phone in a tap, clash-checked, with an optional email to each customer. The rain still costs you the day, not the evening too.
Green waste, answered up frontTaken and included, taken for a fee, or left neatly. Whichever it is, the site says so before the booking, which ends that conversation at the kerb.
Extras listed the way you sell themEdges, hedges, gutters, weeding, fertilising, pressure washing. Ticked at booking so the visit is priced right before you arrive.
Ride-on honestyIf you run a ride-on, acreage is on the menu. If you do not, the site does not invite it, and you stop getting calls about paddocks.
Priced your wayBy lawn size, by time, or flat per visit. The site quotes the way you already think.
What it looks like

A mowing site, the shape we would build it

A sample build for a made-up mowing business. Sample data shown.

whipbirdmowing.com.au
Sample lawn mowing business website
A sample lawn mowing business website, invented for this pageSample data shown
What it costs

The same two numbers as everyone else

$500 once to build it, $59 a month to run it. No lock-in contract, and the domain is registered in your business name. The full pricing page has the lot.

Already in the $500, not an extra

Booking against your real availabilityYour services, prices, hours and travel days, with extras ticked at booking.
Photo quotes for the rough stuffOvergrown and acreage work priced from photos, tracked to booked.
The dashboard on your phoneToday's run in job order, approvals, reschedules, customers, money view.
Receipts and tax invoicesMade from any job in a tap, branded and numbered on from your old book, emailed as a PDF or printed.
Gift cardsSold from your dashboard, emailed as a branded PDF, redeemed by code when they book.
Your own photos, swapped from your phoneChange the picture on any service, or add photos from the job you just finished. A before and after page too, switched on when you want it.
A gallery if you want oneStripes photograph well. Built from your photos as part of the build.

Add-ons that suit a mowing round

Recurring bookingsThe round that rebooks itself. In this trade it is not an extra so much as the engine, and it is still your approval on every round.$149 once
Day-before reminders"See you tomorrow" the day before, so the side gate is unlocked and the dog is inside.$149 once
Promo blastsA "slow week" button that emails your customer list. Built for the winter dip.$249 once

These are the ones that tend to fit mowing. The whole add-on list is on the pricing page, and none of them are needed on day one.

Fair questions

What mowing operators ask us

My regulars are fortnightly. Does the site rebook them automatically?

That is the recurring bookings add-on, and for a mowing round it is the whole point. Each regular rolls forward on their own schedule, you approve the round, and the diary fills itself. The customer keeps the same day and rough time, which is half of why they stay regulars.

What about winter, when growth slows down?

You change the cadence, not the customer. A fortnightly regular can drop to monthly for winter and back again when the growth takes off, and the slot survives the change. It beats the winter phone-around every year.

How do I price an overgrown block I have never seen?

You do not. Overgrown blocks and one-off tidy-ups come through as a quote request with a couple of photos, you send a price, and it becomes a booked job when they accept. Regular mows on known lawns book straight in at your set price.

Wet weather wrecks my week. What happens to the bookings?

You move them from your phone in a tap, clash-checked, with an optional email to the customer about the change. The reschedule takes seconds instead of a night of text messages.

Does it assume a crew, or is it built for one bloke and a trailer?

One person and a trailer is exactly who it is built for. The calendar is yours, the run sheet is your day, and nothing about the base build assumes a crew. If the round grows, the same calendar serves the crew, and anything beyond that is scoped and priced before it is built.

Built for other kinds of work too

Every industry we write up gets this treatment: the page reads the way that work actually runs.

Car detailingCleaningNDIS providersPaintingLandscapingHandymanDog groomingPest controlPressure washingRubbish removalMobile mechanicsDog walking

Yours not here? Tell us your industry, and if we add it we will email you when its page is live. Or just start your website: the build is the same one, and the questions change to suit you.

Ready when you are

The form already knows your trade, so it asks the right questions. About twenty minutes, no payment.

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