Websites for groomers, priced by the dog and booked by the regulars
Grooming books online the way detailing does: known services, known durations, prices by size and coat. And the money is in the six-week regulars.
A bookable trade with a regular heartbeat
A wash and dry is a known job at a known length. A full groom on a doodle is longer, and the price moves with size and coat, but it is still knowable, which means it is still bookable online. That puts grooming in the small club of trades where the website can genuinely fill the diary rather than just collect messages.
The other half is the cycle. A well-groomed dog is on a six or eight week rhythm, and a groomer with forty dogs on rhythm has a business, not a diary of strangers. The site starts the rhythm, and the recurring add-on keeps it.
What a grooming site needs that a generic one does not
A grooming business, front of house and back
A sample build for a made-up grooming business, and the money view of the dashboard behind it. Sample data shown.
The same two numbers as everyone else
$500 once to build it, $59 a month to run it. No lock-in contract, and the domain is registered in your business name. The full pricing page has the lot.
Already in the $500, not an extra
Add-ons that suit a groomer
These are the ones that tend to fit grooming. The whole add-on list is on the pricing page, and none of them are needed on day one.
What groomers ask us
My prices depend on the dog. Size, coat, temperament. Can a booking page cope?
Size and coat, yes: the booking page asks and shows the right price, the same way a detailer prices by vehicle size. Temperament is handled honestly instead: your rules about nervous or difficult dogs are stated on the site, and anything you want to assess first comes through as an enquiry rather than a straight booking.
Most of my regulars are on six-week cycles. Does the site keep them regular?
That is the recurring bookings add-on doing exactly what it does best. The six-weekly slot rolls forward on its own, you approve each round, and the dog turns up matted zero weeks out of six instead of two.
I am mobile. How does the site handle suburbs and travel?
A mobile build pushes your service area rather than an address, and bookings only land inside it. If you work from a salon or home base, it pushes the address and parking note instead. Both shapes are normal.
No-shows hurt when the van is parked in their street. What helps?
Day-before reminders, mostly. An automatic "see you tomorrow" the day before cuts the quiet no-shows, and because nothing is confirmed without your approval, the diary only ever holds bookings you accepted.
Are gift cards worth it for grooming?
Grooming is a gift trade: new puppy, Christmas, guilt about the matting. Gift cards are part of every build, so you sell a set amount or a whole groom from your dashboard the moment someone asks. The buyer gets a branded card by email, the owner enters the code when they book, and the money arrives before the work does. Add online payments and they can buy them from your site too.
Built for other kinds of work too
Every industry we write up gets this treatment: the page reads the way that work actually runs.
Yours not here? Tell us your industry, and if we add it we will email you when its page is live. Or just start your website: the build is the same one, and the questions change to suit you.
Ready when you are
The form already knows your trade, so it asks the right questions. About twenty minutes, no payment.
Get my website